When you talk about jewelry, you are talking about details. Having beautiful and quality images that show every detail is essential for a professional website. An accurate representation of the product is key so that customers can know everything they need during their purchase decision. With this in mind, let's talk about what are the ten most common mistakes in jewelry photography that photographers make.
1. “Clumsy” preparation
Imperfections of your jewelry can be removed in the post-production stage. But this work requires a considerable investment of time, and also a prior learning of the technical issue. Another option available is to remove the labels, foreign elements, dirt and imperfections before taking the photographs, and thus facilitate the work at this stage of the production of the images.
The next thing will be to examine the product and repair small imperfections you may have. Sometimes in jewelry you can find missing pieces, gears, stones. This can be a problem if it is not detected and fixed before taking the photos, because at the stage of editing the image having to "clone" parts can be a tedious task that takes a long time. After repairing product failures, it is time to clean the product carefully. Even the smallest dust particle can be visible in a clear image. Remember to clean it well; It is important that your product shine, and much!
2. Inconsistency
Inconsistency is never good, especially when we relate it to jewelry images. When some of your images change too much in relation to others in the catalog, we are talking about product inconsistency; and this takes professionalism and seriousness from the image of your online business. Instead of applying a different cut and size to each image, you must create a kind of “template” with the guidelines that should exist for the images that are promoted, so you know that they have been made and edited in the same way. If you would like to get a Jewelry Retouching Service contact them.
3. Flashy Funds
The best way to have clean and simple images for the customer and to facilitate their shopping experience is to use a white background for them. Backgrounds with soft colors such as white or gray will give the product a “timeless” feeling, and eliminate possible distractions that may appear in a striking background. As we mentioned before, you must choose a style and respect it for all your product images.
4. Unnecessary Supports
Good news! You should not worry about looking for stands, dummies, or models, because the stands tend to distract the attention of the product, and the professional and clean look your product images should have. In fact, it is better not to hang the jewels, and simply lay them on a white surface.
Keep a clean and simple image frame without distractions, where your product can show off. Here we see how the dummy represents a distraction that prevents customers from fully appreciating the necklace.
5. Inappropriate White Balance
Believe it or not, in both images the same necklace is shown, but with different lighting situations. The metal in the image on the left appears yellow gold, while the metal in the right image appears with color graduations where blue predominates slightly. If the photographer had chosen the correct white balance for each image, the colors would have appeared the same in both images. You can adjust the white balance manually, but we recommend putting the camera in white balance mode, in automatic; This function will allow the camera to recognize the type of light source (natural, artificial, flash, etc.), and will capture the colors in a very realistic way.
6. Reflexes
Be clear - the jewels shine, but you see that shine on the lens of a camera sometimes not so much. Take special care not to create reflections that can distract the client's vision. If you have problems with reflections, change the position of the product, in relation to the light source. You will probably have to zoom in close to the product to avoid unnecessary reflections.
7. Soft Focus
Keep everything focused by taking pictures with an aperture of f / 11 or higher. To capture the attention of your client, your jewelry images should be as clear and clear as possible. The more the opening falls, the customer can see your images less clearly, as shown in the two images below.
As you can see, in the left image there is a smaller distance with the product, but when there is a smaller opening, the product loses clarity and it seems that also distance. In the image on the right, the product is focused sharply, even being a little further. Applying a softer approach (smaller aperture) may be more artistic, but in jewelry photography it should not be applied, since the human eye always seeks the sharpest possible.
8. Direct Light
Applying direct light is a very big mistake in jewelry product photography. The “contrasting” light, direct, makes it possible to notice more possible imperfections in the products, providing shadows, reflections and other details that probably cannot be fixed in the post-production phase. Instead of applying direct light, remember that it is better to photograph jewelry images with soft, natural light coming from a window, or soft artificial light in a studio. We also recommend that you learn the manual mode of the camera, so you can control the light that the camera applies to your images.
9. Trimmed without “Ton ni Son”
Do you remember that we mentioned that consistency matters? It is very important that the trimming of your images be done in the same way, with the same dimensions. Apply different dimensions in the cuts (do not confuse it with different angles), it will only confuse the eyes of the client and take away professionalism to the appearance of your website. Many online channels require certain standards, so read more about the topic in our article " Guide to Product Images in Online Markets ", and make your jewelry look your best.
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